Publicity, Promo and Pinot

Any author will tell you that the hardest part about being published is the promotion. Before I was published I was under the assumption that the publishers marketed books for their authors. Ummm...No. The truth is unless you're Stephenie Meyer or JK Rowling the publisher doesn't do much in terms of marketing. All of it falls on the author. The trouble is that most authors aren't marketers and in many cases they don't have the money to hire someone else to market for them. It can be a very frustrating experience to say the least. So here are a few tools that have worked for me.

Social Networking. No...not for dates...for your book. Twitter, MySpace, Facebook, Blogspot, Shelfari, Good Reads and We Read are all FREE!!!

Anyone promoting a book should have every single one of these accounts live and online. If you have each of these accounts you can then link them all to each other, creating your own business network.

Why do they help you? Twitter, for example, I didn't understand initially. A status update with only 140 characters. Huh?! Well the idea is to follow a flock of like-minded people. Here's just one example of how Twitter helped me.

Since I write Paranormal Romance I did a search for "paranormal". Well as you can imagine a lot of funky folks came up. One of them was "paranormalpodcast" with Jim Harold. I followed him and he followed me back. I asked him if I could link his website to mine. We got a little conversation going. He took it to the next level and asked me if I'd like to be interviewed on his podcast show. Absolutely! Jim gets 90,000 downloads of his podcasts a month. Our interview has already been downloaded 7,000 times! Think about that.....all of those people...a brand new audience simply from connecting on Twitter.

So that's a bit about the Internet. What about face to face? If you're an author you absolutely have to set up a book tour. It's not easy and you'll have to be persistent but it will pay off. What better way to personally connect with readers? I've got a book tour lined up this summer and have used all of the social networking to help promote it. You can see an example of my experience on my blog.

I hope these few thoughts were helpful. Believe me...after all of the publicity and promo...I need a big glass of Pinot!


  1. Great post, Sara! I agree, free promo's essential, plus you get to meet great people. I've only recently joined Twitter and am still lost (I'm trying, Jo!). The other freebie are readers groups, which I add hesitantly because they take sooo much time to slog through, and it seems only other authors respond to posts, although supposedly readers lurk. I've heard GoodReads is a waste - has your experience been different?

  2. Actually I hooked up with a few folks who blog about romance novels via GoodReads.
    Another great resource, but it does cost a little money, is AuthorsDen.

  3. good post and a good dose of reality - you have to market yourself.

    It is great to see you "all over the place" promoting your book and yourself.

    And yes, Twitter is a good place to meet other like minded people.

  4. Great post Sara! I completely agree with you! And I love your experience on Twitter leading to the podcast - I cannot tell you the number of book titles and authors I have added to me already huge TBR pile because of people I've connected with online. Oh and ahem - you forgot to mention my facebook group LOVE ROMANCE NOVELS (we've got almost 2,300 members and growing) **G**

  5. Fabulous post!! Really useful. I need to link to this one for a writer's group I'm with.

    Thanks for the informative post!

    --Chiron O'Keefe
    The Write Soul:

  6. Thanks bunches! Thrilled you enjoyed it Chiron :)


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