Should You Do A Facebook Promotion?
|Is a FB promoted post for you?|
To Have and To Hold, was released March 28 by Boroughs Publishing Group. Of course, I immediately posted links on my FB author page. (You can now also do promotions on your personal FB page, but my details refer to what used to be called fan pages and are now just known as your "Page"... usually a vehicle for your brand.)
I started the promotion on April 2nd and selected the $20 option. For twenty bucks, FB promised to expose my post in a more visible placement on the feeds of both my fans and the friends of my fans. This appealed to me because, while I had 643 fans for my page, I needed to reach beyond them. Promotions are a way to do this. Keep in mind that your post will be noted as "sponsored" with a little box beneath the ad.
|These are the results of my FB ad campaign.|
As you can see from the screenshot of my promotion results, I ended up with a reach of 3,160...not bad for what FB promised. The promotion lasted about two days. There were 20 clicks on my link (which is shown below) and which redirected people to the Amazon page for my book. My primary goal in doing the promotion was to sell copies of To Have and To Hold on Amazon and, thereby, increase my book's ranking. Ultimately, I ended up paying $1 a click. That's not a great rate but not bad either, especially for a wide-reaching outlet like Facebook. I also picked up two more page likes and 11 "likes" on that particular post. Would I have gotten those likes anyway? Probably not all of them. On average, posts on my fan page have been "viewed" by anywhere from 30 to 100 people, according to FB stats. I certainly increased the exposure for To Have and To Hold and also for my page.
|This is the post that I paid to have seen|
by 3,160 Facebookers.
Would I do another FB post promotion? Yes, I would. But I would be discriminating about the post and when I sent it. Also, I would determine whether two $5 posts maybe a week apart might be better than a $10 or $15 post. I think that FB posts are not a good way to sell books directly, like some other advertising outlets, such as a clickable ad on a romance blog. However, what these promotions do provide is increased exposure for my name and my books. And that's always a good thing. Those who see my book on FB may not buy it, but may be more inclined to buy once they see it in another venue, such as a blog or on twitter or on Instagram or even here on The Pop Culture Divas.
Have you done a FB promtion? Would you? Good luck with all your promotion efforts!
And pick up To Have and To Hold from Amazon for $1.99 and let's see that ranking rise ;)